Uber is the company everyone wants to be. It’s the poster child for leveraging an internet-connected device to solve a unique problem. Uber couldn’t have existed before smartphones became a widespread phenomen, of course. But today we can all hail a car with a swipe and a tap, thanks to dual internet connectivity and mobile GPS.
Smartphones were the first internet-connected devices, but they are far from the last. As the Internet of Things (IoT) evolves, these next-generation improvements will push on-demand businesses to explore hundreds of new possibilities.
The game-changer here? Data. Connected devices and their data make every on-demand business possible.
Smartphones were the first internet-connected devices, but they are far from the last. As the Internet of Things (IoT) evolves, these next-generation improvements will push on-demand businesses to explore hundreds of new possibilities.
The game-changer here? Data. Connected devices and their data make every on-demand business possible.
Sensory evolution
With smartphone features such as
fingerprint scanning, barometers, accelerometers, light sensors and
more, entrepreneurs have access to data they’ve never seen before. And
as smartphones add more bells and whistles, companies have even more
data points to build around.
Beyond sensory data from hardware,
though, on-demand businesses can leverage a large quantity of stored
data. Storing data around criteria like behavior, preferences and
reliability allows companies to act more efficiently and optimize the
user experience. For example, Uber wants to make sure users never have to type an address again.
Along
with data, the IoT is improving internet connectivity and voice
recognition to provide even better user experience. These devices are
getting smarter on their own, as well as collectively.
A stand-alone voice recognition device is great by itself, but an Amazon Echo is
even better. This device can access all the power of Amazon for tasks
such as ordering groceries, playing music and restocking supplies --
using just the power of your voice. Other devices such as Cortana, Alexa
and the new Google Home will make on-demand services available through
the sound of a person’s voice rather than at the touch of a button.
Read More: https://www.entrepreneur.com/article/277799Related Article: 25 Free Tips for Online Reputation Management
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